Growing rapidly since its launch in Pune, Kekiz has become one of India’s fastest expanding cake-and-pastry brands. With over 500 outlets across India by late 2024, Kekiz offers franchise options for entrepreneurs seeking a low-cost entry into the bakery segment. Here’s what you need to know:
Franchise Models & Formats
Kekiz offers three distinct franchise models:
- Master Franchise: Supplies cakes to franchise outlets; requires minimal infrastructure.
- Retail Franchise (Cake Shop): Brick‑and‑mortar outlet with shop space and cooling counter.
- Digital Franchise: Marketing-focused without a physical shop or operational costs.
This article focuses on the Retail Cake Shop Model.
Investment Breakdown (Retail Cake Shop)
💰 Estimated Investment: ₹6–8 lakh
| Category | Estimated Cost |
| Franchise Fee (one-time) | ₹2.0 lakh + GST |
| Interior & Shop Setup (150–200 sq ft) | ₹1.0–1.5 lakh |
| Equipment (counters, refrigeration) | ₹3.0–3.5 lakh |
| Miscellaneous (licenses, signage etc.) | ₹0.5 lakh |
| Security Deposit & First Rent | ~₹0.5 lakh |
| First Month Staff Compensation | ₹0.15 lakh |
| Total Estimate | ₹7–8 lakh |
Other reports extend the upper end to ₹10–15 lakh, depending on location and setup scale
Space, Licensing & Agreement
- Premises Requirement: 150–200 sq ft in a high-footfall location. If leasing, a minimum 5‑year agreement is recommended.
- Licenses: Must obtain FSSAI, GST registration, trade license, fire NOC, Eat‑House license, and environment certification.
- Agreement Term: Typically a 5‑year franchise agreement, renewable. Master franchise agreements vary.
Revenue Share, Margins & ROI
📈 Commission Model
- Franchisee retains ~90% of gross sales revenue; Kekiz retains ~10% royalty or commission.
💵 Profitability Snapshot
- Gross Sales: Example scenario assumes ₹6 lakh/month (~₹20,000/day).
- Major Costs: Raw materials (~45%), royalty (25%), rent, staffing, utilities, marketing.
- Profit: Net margin works out to ~12% initially (₹72,000/month); potential to rise to ~16% with scale and brand visibility.
- Breakeven Timeline: 6 to 12 months is typical for a well-located outlet; some report recovery within 0.5–1 year.
Brand Support & Operational Framework
Kekiz provides significant franchisee support, including:
- Product Supply: Cakes are supplied from central bakery, minimizing in-shop production.
- Training & Operations Manuals: Staff and franchisee training on service, hygiene, and sales protocols.
- Menu Planning & Marketing Templates: Includes social media cues and local promotion guidelines.
- IT & POS Systems: Basic billing and inventory management solutions.
This setup reduces product risk and simplifies inventory decisions.
Risks & Real-World Insights
⚠️ Profit Margin Squeeze
While initial estimates cite ~90% revenue retention, other platforms suggest royalty rates up to 25–27%, significantly compressing margins. Franchisees must clearly understand cost structure before signing.
🧾 Practical Challenges
Reddit feedback for small food franchises often highlights systemic issues:
“Franchise model… they sold him too much frozen packaged food products to earn commission…” leading to losses.
- Location is key: visibility and foot traffic drive bakery sales.
- Overreliance on brand mandate may limit flexibility—supplies, pricing, and menu are franchisor-controlled.
✅ Final Verdict: Is a Kekiz Franchise Worth It?
Yes—if you’re seeking an affordable bakery franchise with moderate capital and structured support.
✔ Benefits:
- Low entry cost (₹7–8 lakh) compared to full-service F&B models
- Rational profit margins (~12‑16%) with fast breakeven
- End-to-end brand support, supply chain, and training
- Low operational complexity; no onsite baking required
⚠ Considerations:
- Profit squeezed if royalty rates are high (20–27%)
- Must secure high footfall location; visibility is critical
- Franchise agreement restricts product flexibility and supplier choice
- Outlets depend on consistent service and product quality for repeat visits
🧭 Next Steps for Interested Entrepreneurs
- Visit multiple Kekiz outlets in your chosen area to observe foot traffic and sales execution.
- Build a P&L model factoring in rent, staffing, royalty, and realistic sales volumes.
- Speak with existing franchisees (if accessible) to understand local performance and challenges.
- Apply via Kekiz’s official website or contact info@kekiz.com / +91 8087051818 to obtain their franchise disclosure and agreement details.
In summary, Kekiz offers an accessible, low-capital bakery franchise model suitable for first-time entrepreneurs or those testing the F&B domain. With consistent product quality, strategic location, and disciplined operations, a Kekiz Cake Shop can yield a moderate but stable return within a year. Just ensure full clarity on royalty terms and local demand before investing.
